My Top 8 Marketing Insights from Inbound 12

,800 inbound marketers gathered in Boston this week for Inbound12. Since I was one of only 3 Aussies there, I want to share my Top 8 marketing insights.

1. Get ready to news-jack

How…? David Meerman Scott says to track Google News for what’s happening now and if you find a topic you can somehow relate to your blog, post something in real-time. If journalists see your content as they are looking to report the story, you may news-jack it & earn thousands of backlinks!


2. You can’t really blog, tweet or email too much

Dan Zarrella is Hubspot’s Social Media Scientist and having analysed loads of data has drawn the conclusion that you can tweet, blog & email much more than you’re doing already. Tweeting every 30 minutes, emailing daily and posting 3-4 blog articles a day will actually do you good, not harm… Read more


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