Facebook cleanses pages of fraudulent “Likes”

By Jeremy Kirk, Computer World:

Facebook said on Friday it will cleanse pages of fraudulent “Likes” that have been injected by scammers to impart a false sense of popularity on profiles.

Users of Facebook can “Like” pages, a vote of approval that can help expose a company’s brand to a user’s friends and build momentum around advertising campaigns.

Despite Facebook’s closed network that requires users to register using their real identity, the social network is still gamed: users can be tricked into liking something, malicious software can be used to infiltrate accounts and other scammers have set up businesses selling “Likes” in bulk in violation of Facebook’s terms of service.

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The security announcement comes as Facebook is under intense pressure to prove itself as a powerful and profitable digital advertising platform. Facebook said it has always had systems to eliminate fraud, but that it has now “increased our automated efforts… Read more

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