By V3 Integrated Marketing:
Lead management continues to be a hot topic in the world of B2B marketing, and many marketers are focused on how they can better engage with the more empowered B2B buyer and what they need to do in order to leverage the B2B buyer relationship. At The Annuitas Group, we’ve seen a lot of confusion in the market about what constitutes lead management. There is quite a bit of uncertainty about how companies should approach lead management and what it takes to achieve best practices. In addition to the confusion, we’ve also witnessed the emergence of many falsehoods about lead management that hinder the ability of marketers to implement successful lead programs.
Not sure how to separate the myths from reality? That’s where we come in. We’ll look at the top 5 myths of lead management so you can maintain your focus on solutions that work.
5 Myths of Lead Management
Myth #1: A Marketing Automation Solution by Itself Will Deliver Lead Management
This myth is at the top of the list—it’s widely prevalent, and, as a result, causes confusion for a lot of marketing organizations… Read more