By Stanford Smith, Grow:
We exchanged business cards, offered the obligatory “love your card” compliments, and sat down at the wobbly coffee shop table.
A week earlier, the business owner sent a friendly email asking for a “pick my brain” session. Reluctantly I agreed to dispense advice in exchange for a $3.00 cup of coffee. Ten minutes into our conversation, I realized that I should’ve charged!
My “client’s” business was teetering on insolvency. He had spent thousands on marketing and he still had a backroom full of inventory he couldn’t give away. I listened to him list dozens of reasons why his sure-fire business hadn’t gained any traction: the economy, dumb customers, bad employees, the weather. Everything had conspired to turn his dream into another failed business statistic.
But, he had one more idea. A “Hail-Mary pass” that would save his business. He would “do some social media.”
That’s why he had made his smart $3.00 investment in our meeting. I had a feeling he would be dumping the coffee in my lap before our time was up… Read more