Five social media marketing mistakes

By Arnold Julie Arnold, Florida Today:

Building your company’s social media presence takes time and effort, and it starts with a solid strategy that includes goals and measurements. However, even the best strategy can be undermined by common mistakes that you may not even realize you are making.

Here are five of them.

• Posting irrelevant information. Every post that you make as a business should be integrated into your business, your product and your services. Posting information that does not reflect your brand can create negative brand equity. Think through each post to ensure it represents your brand messaging and has a direct tie into something about your business… Read more

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