By Wayne Liew,Sprout Geek:
Look at all the Facebook Pages with high engagement. What do all of them have in common?
Most of the fans are happy. And that can be seen from the number of likes and the positiveness in the comments.
Why is the Happiness Level of My Facebook Page Matters?
Hop over to any Facebook Page that has a high level of interaction. Read the posts and comments posted by fans. Don’t you think most of them are positive and happy?
Neil Patel, founder of KISSmetrics, writes in Little Tricks to Get More Customers Smiling that it makes logical sense that smiling customers make for successful businesses.
Simply put, happy Facebook fans are inclined towards liking your posts, publish positive comments themselves and share the content on your page. In fact, the chances of a happy fan converting into a lead or sale is higher too… Read more