By e Marketer:
The top three social sites have the greatest potential to damage brand reputation
Social media provides opportunities for brands to connect with customers and prospects, but that openness and transparency often leaves companies vulnerable to critics.
In the spring of 2012, Deloitte and Forbes Insights found that US executives considered social media one of the top five sources of risk to their companies over the next three years. In the survey, 27% of US executives from businesses engaged in consumer and industrial products, life sciences, health care, and technology, media and telecommunications said social media was a risk. Only the global economic environment (41%), government spending and budgets (32%) and regulatory changes (30%)—perennial concerns for all businesses, especially during a difficult economic recovery&mash;were ranked as even risker… Read more