The 3 Most Important Online Marketing Metrics to Monitor

By  AJ Kumar, Enterprenuer:

While some people get too wrapped up in monitoring web analytics data such as toolbar PageRank, top 30 rankings and number of daily visitors, there are some crucial metrics to follow and act on in order to improve your website and yoursearch engine rankings.

To get a real sense for how your website is performing, spend your time monitoring things that illustrate successes and failure, such as conversion rates, how many backlinks you’ve collected and how engaged you visitors are. Here’s a look at the three online marketing metrics you’ll want to pay close attention to:

1. Conversion rate and goal completion
If you’re investing time and money in building a site and expanding your web presence, be sure you’re getting something of value in return… Read more

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