Why We’re ‘Only in the Early Days’ of Social Search

By Samantha Murphy, Mashable:

The Future of Search Series is presented by SES Chicago Conference & Expo, November 12-16. From Search, Social to Mobile, learn how to traverse through this digital landscape from industry thought-leaders and digital innovators. Save 20% with the code MASH20.

Web searches aren’t what they used to be. Now, you can get relevant search results pooled not only from images, videos, news articles and blogs, but also Facebook friends, connections on Twitter and even Gmail.

“Just as search engines try to improve algorithms, companies such as Bing and Google are really starting to understand how social search fits into results and the overall experience,” says Kath Skerry, client services director for SEO and social search marketing company iProspect. “In addition to making social elements more prominent, results are becoming more personalized with links to user-generated content, videos and blogs with brand mentions and connections through your social networks.”

For example, Bing has been an innovator with social search. In fact, it was the first search engine to incorporate Facebook and Twitter into its core results… Read more

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