What Panda, Penguin and Social Media Really Mean for Brands

By , Business 2 Community:

An article recently published on Fast Company has caused a bit of a stir in the content marketing and search engine optimization (SEO) communities. Written by Veronica Fielding, CEO of Digital Brand Expressions, it explains how the recent Panda and Penguin Google algorithm updates mean that social engagement rather than search engine trickery yields top results.

While her heart is in the right place (encouraging active, useful social engagement by brands), neither the algorithm updates nor Fielding’s interpretation of them reveals a direct correlation between social activity and SEO relevance. Though extremely important for an effective content marketing strategy, simply interacting with your fans on Facebook, sharing relevant tweets, and uploading useful videos won’t (in and of itself) boost your brand website’s SEO ranking.

Let’s take a look at what Panda, Penguin and social media really mean for brands.

Panda and Penguin

The 2011 Panda update aimed to remove low-value websites from Google rankings… Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: