By John McTigue, , Business 2 Community:
There’s an interesting new survey out on B2B Content Marketing Trends that was compiled from responses by marketing professionals in the B2B Technology Marketing Community on LinkedIn. The objective was to discover emerging trends in the rapidly growing content marketing space in the second half of 2012. Let’s take a look at some of the key findings and discuss how they may impact our inbound marketing strategies going forward.
Is Content Marketing Becoming Mainstream?
With more than 84% of those surveyed responding that they are increasing content production, clearly the word is out—blogging and advanced content are taking a prominent position in B2B marketing. The leading content types being created are case studies (62%), white papers and ebooks (61%) and press releases (58%)… Read more