Will Apple’s Patent Victory Reshape The Smartphone Market?

By Greg Sterling, Marketing Land:

This is the question on many minds following thedramatic Apple victory over Samsung in its patent case in US federal court on Friday. Many bloggers, pundits and tech journalists are now mulling over the implications and considering “What comes next?”

Decrying the $1 billion-plus verdict Samsung immediately predicted the sky will fall on consumers: “It will lead to fewer choices, less innovation and potentially higher prices,” the company statement claimed. Mostly hyperbole, that’s unlikely to happen. Indeed the verdict is unlikely to impact Samsung in a big way either.

Samsung Unlikely to Be Significantly Affected

The company has more than enough cash to pay Apple off and it can make modifications in future phones that won’t run afoul of these patents. The larger marketing and brand problem for Samsung is that it has been labeled a “copycat” and its products derivative of the iPhone. That is of course largely an accurate characterization… Read more


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