By Jacey Gulden , SNYECORE:
Recognizing the importance of content is critical to developing any inbound marketing campaign; recognizing the subtle consumer shift in desire for visual over written content is even more critical. To capitalize on this trend, brands are scrambling to utilize the visual functionalities offered by social networks like Pinterest and Instagram.
Many of you may have heard about the recent study released earlier this month bySimplyMeasured stating that 40% of the Interbrand top100 brands are using Instagram.1 It seems likely that this is a trend that will continue as the technology platform evolves. In a world where consumers are overloaded with written content, visual platforms offer something incredibly unique and addictive…. Read more