Armstrong’s marketing appeal may survive title loss

By Reuters, Moneyweb:

Nike, AB InBev, and Oakley stand by Armstrong.

Lance Armstrong’s triumph over cancer and his fundraising efforts make him an effective pitchman even after his status as one of history’s greatest cyclists was tarnished by the U.S. Anti-Doping Agency’s decision to strip him of his championship titles, marketing experts say.

Nike Inc, the world’s largest sportswear maker, top beer maker Anheuser-Busch InBev and sunglass maker Oakley, owned by Luxottica, all said they would stand by the 40-year-old American, who on Friday lost his record seven Tour de France wins after he decided to stop fighting USADA charges that he used performance-enhancing drugs.

“Lance has stated his innocence and has been unwavering on this position. Nike plans to continue to support Lance and the Lance Armstrong Foundation, a foundation that Lance created to serve cancer survivors,” Nike said in a statement… Read more


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