By Ginny Soskey, Social Media Max:
Sometimes trying to get people to share your content feels like pulling teeth.
If you’re finding that your content isn’t being shared, these are most likely the reasons why:
1. You only talk about yourself
Everyone has been around constant self-promoters before—they aren’t fun to talk to.
Part of the reason they aren’t interesting is because they don’t involve you in the conversation.
To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. People will then view you as a resource and be more likely to promote you. The Golden Rule prevails here: talk about others as much as you would like them to talk about you.
2. You pick topics that aren’t timely
In the age of the 24/7 news cycle, the pressure is always on to write timely content.
People like to share content that is relevant to what’s going on in their community at that moment, not content that was “so two days ago… Read more