By Brad Smith, Social Media Today:
Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used.
So it’s easy to get the wrong idea or impression being on the outside, looking in.
But the problem with misconceptions is that they give you a false belief, and waste your resources. Instead, your limited time, energy and money should have been spent on other methods.
Here are 3 social media misconceptions that can destroy your marketing strategy.
Misconception #1: Efficiency Doesn’t Equal Effectiveness
Social media opens up all types of doors. The possibilities and opportunities are virtually limitless.
But that’s also part of the problem. Don’t confuse efficiency with effectiveness.
It doesn’t matter how many hours you work, tweets you send, or followers you have. Take a step back and think about why you’re even tweeting in the first place.
- Start with a goal: There are three main goals in social media: (1) Awareness, (2) Customer loyalty, and (3) sales. Pick one, identify actionable metrics that support your goal, and then figure out how you’re going to move results… Read more