By Kimmo Linkama:
We’re all the time reading advice to the effect that one of the main reasons for and benefits of being present on social media sites is to “listen to what your customers say about you and your brand”.
Yes, that is important. But if you’re a brand or company that would like to make money out of those conversations (somehow sounds like the raison d’etre of ANY business) I would rather advocate listening to what your potential customers are talking about among themselves. This will reveal the problems they’re grappling with right now, and will give you a chance to provide a solution… Read more