By Rob Spectre, Brooklyn Hacker:
A year ago last Friday I left eight years cutting code and plumbing servers to take my very first marketing job. Prior to then and even before in college and high school, hard skills were what paid my bills – technical work building stuff mostly for the Internet. Everything I had done up until last year required only the soft skills needed to send a group email or interview a candidate, certainly a pittance to those required to craft a message and get it in front of an audience.
knew I needed more than that. While I was at Boxee working for Avner Ronen I made the determination that I wanted the CEO role for my startup. Like a lot of folks who spend their career in the high risk, high reward, high laughs world of early stage tech, I’ve long held my own entrepreneurial ambitions, but after working for a programmer-turned-head-honcho, I came around to the notion I could make a greater contribution to that endeavor by pushing the vision and the culture than the technology and architecture. I didn’t want to be the technical co-founder – I wanted to run the circus.
But, I was sorely deficient. Sales and marketing were skills I just didn’t have and were I to ask others to entrust their livelihoods and their families in such an enterprise, it would be incumbent upon me to learn. To do such a thing with a knowledge base very nearly zero would just be irresponsible.
So, to get some of those skills while keeping my technical chops up, I hopped onboard Twilio as a developer evangelist…. Read more