By Staci Stallings, Faith & Grace Marketing:
Before we leave the topic of Twitter, I want to touch on two things.
The first is how often to tweet. When I first hit Twitter, this was not a problem because there are only so many hours in the day. Then I realized with Hootsuite that I could schedule tweets rapidly over the course of say an hour or so.
Watching both my Twitter feed and my sales, I realized there was a correlation for my stuff with what I tweeted to what I sold.
As I was doing this research, I started learning to bulk upload. At first I did a spreadsheet a day, which ran from around 6 a.m. to about 10 p.m. and focused on one book, with blog posts thrown in as well.
Then I began helping others with promotions on what they were marketing–a group promoting their books together for example. I began to understand that tweeting could not be inconsistent. It needed to be focused and well-thought-out to be effective… Read more