Twitter: A Spreadsheet Strategy

By Staci Stallings, Faith & Grace Marketing:

Before we leave the topic of Twitter, I want to touch on two things.

The first is how often to tweet.  When I first hit Twitter, this was not a problem because there are only so many hours in the day.  Then I realized with Hootsuite that I could schedule tweets rapidly over the course of say an hour or so.

Watching both my Twitter feed and my sales, I realized there was a correlation for my stuff with what I tweeted to what I sold.

As I was doing this research, I started learning to bulk upload.  At first I did a spreadsheet a day, which ran from around 6 a.m. to about 10 p.m. and focused on one book, with blog posts thrown in as well.

Then I began helping others with promotions on what they were marketing–a group promoting their books together for example.  I began to understand that tweeting could not be inconsistent.  It needed to be focused and well-thought-out to be effective… Read more

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