Pinning your marketing hopes on social media

Lloyds TSB, The Guardian:

Keeping up with social media trends is no easy task. New networks are launched with alarming regularity and backing the wrong horse can be commercial, and credibility, suicide. With that in mind, what site is going to be the next big thing?

Networking site Pinterest is a genuine contender. It now has over 11.7m users and claimed its 10 millionth user quicker than any other standalone site in internet history.

Set up in 2010, the US-founded network uses imagery as the core of its network system, thus creating a clear point of difference from existing heavyweights Facebook and Twitter, which are word based.

Users organise and share images on their own virtual pinboards, arranging them by topic such as food, design and events. The site then encourages users to interact with each other by sharing ‘pins’ with other users, allowing them to ‘re-pin’ images and follow users whose ‘pins’ they like… Read more

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