Internet Marketing – Channel or Business Model?

By Debra Murphy,, Business 2 Community:

Marketing gets more complicated and confusing everyday. A big part of this complication is caused by the many components and definitions of Internet marketing. Understanding which definition fits your business and then selecting the right platforms to use and what to do with them once you build your presence can raise the blood pressure in the best of us. So how can we be effective with our online marketing when we are trying to manage the daily operations?

Let’s take a look at two definitions of Internet marketing.

  1. As a business model – building a business that uses the Internet as the primary sales tool, enabling you to sell goods, services, or advertising over the Internet.
  2. As a channel of communication – using this new media channel to communicate a company’s… Read more

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