How brands can make the most of Facebook’s new pages

By Eileen Eva, Helium:

Facebook is a global interactive website where millions of people meet to catch up, therefore presenting a good opportunity for business people to market their products and brands to a large pool of potential customers. The new Facebook pages are similar to Facebook’s profile page. Because of this, entrepreneurs need to use strategic marketing tools to easily allow the public to distinguish the page and regard it as commercial. Otherwise, potential or existing customers may have confusion and consider the page to be a profile page for an individual.

The dramatic changes on the Facebook fan pages have left most marketers, especially those new to eCommerce, wondering how brands can make the most of Facebook’s new pages. The change has introduced more choices that strengthen communication between marketers and potential or existing customers… Read more

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