By Rob Bailey, Forbes:
The amount of social data continues to explode, with more than 400 million Tweets sent per day and more than 1.3 billion active users on social networks around the world. While most enterprises have social strategies in place, many still struggle to keep up with the growing amount of data and what to do with it. Sure, there are many social monitoring tools available today, but merely listening and getting a high-level overview of what’s being said is no longer enough – how do you actually make sense of all this information and build a successful strategy from it?
The seven points below tackle key ways that companies can create real actionable insights from real-time social data.
- Monitor your brand and your industry
- This is where many companies start their social initiatives. But what’s emerging now is industry-specific monitoring… Read more