By Jeff Bullas, jeffbullas.com:
It was in 2008 that I realised the power of creating and marketing unique content to pull people to your website and blog.
That was one of the primary reasons I started jeffbullas.com.
I discovered this when I stumbled upon Hubspot, a company that was one of the early innovators of content marketing. Their marketing was refreshing change to “old school” marketing and was based upon creating attention through attraction with blog articles and free ebooks.
It was the dawn of “pull marketing” or “inbound marketing” rather than push strategies such as telemarketing and direct mail.
Fast forward to 2012 and it appears that there is a growing groundswell of activity and interest in content marketing is racheting up.
This momentum is not only for B2B but B2C is starting to adopt this marketing philosophy and Coca Cola has created a brand new marketing strategy based upon this emerging trend… Read more