By Tara Hornor, jeffbullas.com:
If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize it or not.
As the business world continues to evolve with the Internet age, content blogging has become a booming market. However, many small businesses are making a lot of avoidable mistakes or simply missing out on an opportunity to get the most out of their expensive content.
If you own a site or blog, you know how expensive and time-intensive getting quality content published can be.
So get the most out of your content and avoid these costly mistakes.
#1. No Plan
The first and most obvious content marketing problem is the complete lack of a plan. Most firms have a short term plan at best – they might know what the next few blog posts will be or what pages on their site need to be added… Read more