Social Media: “How Little Can I Do?”

By Mark Lynch, Kayak Creative:

Doing the least to get the most out of your online presence.

It’s almost summertime, so we all know what that means. Time to hit the gym for that beach body! Like many of you, between work and all that other “life” stuff, there isn’t that much time left in a day. Getting to the gym can be difficult, which is why I recently picked up a copy of “The 4-Hour Body” by Tim Ferris. As a former University athlete I know there aren’t any “shortcuts” to getting in shape, but I wanted to see if I could streamline my results.

A major concept of the book is finding the “minimum effective dose” or MED; What’s the least you can do to acheive a majority of the results. I’m still reading, so I can’t tell you what to do in the gym yet, but I thought this was an interesting concept that could potentially be applied to social media.

I hear many people question their commitment to social media before they’ve even started (just like the gym). They don’t believe they have the time to put forward something valuable. So that got me thinking, what is the minimum effective dose of social media for business?


Many successful big name blogs post at least daily… Read more


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