How Blog Marketing Helps Professional Service Firms

By Sean Johnson, Business 2 Community:

A recent posting at Lexus-Nexustouts the effectiveness of blogs for generating new clients for small and solo legal practices. While the number of firms using blogs is still small, it is growing, according to the most recent American Bar Association Legal Technology Survey. The survey’s authors conclude blogging is an immediate opportunity for firms, especially those that practice in highly specialized disciplines of law.

We couldn’t agree more, though we would suggest that business blog marketing is good for more than law firms. We see it as a great opportunity for any professional services firm – from accountants to insurance specialists to financial services – to attract relevant prospects and capture new business leads… Read more

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