By Susan Baroncini-Moe, Business 2 Community:
So you’ve been using social media for awhile. And frankly, you can’t see what all the fuss is about. You’ve been posting status updates on Facebook, sharing stuff on Twitter, heck, you’ve even updated your profile on LinkedIn. But what’s the big deal? If this describes you, you’re probably using social media wrong.
Warning Sign #1: You can’t figure out what all the fuss is about.
If you don’t know what all the fuss is about with social media, then you’re using it wrong. Social media is about relationship-building. I’ve brought in many clients via Facebook and Twitter over the last few years. Does that mean everyone can bring in business that way? Not necessarily.
But there are many different ways to use social media. You can use it to monitor your brand, you can use it for customer service, you can use it to reach out to your audience in new ways or even create and entirely new audience… Read more