By Andrew Tran, Business 2 Community:
Social media has become widely accepted by small business owners to be the most efficient and cost-effective form of customer outreach. Through a single platform, small businesses can connect with the community, providing information on new products and events while also making themselves accessible to consumers who are subsequently able to tweet back. Through a Twitter marketing campaign, a business is no longer an institution but instead an individual with personality and emotions. The general public can tweet at your business the same way they tweet at Lady Gaga, the Biebs, and Bill Gates.
As you accumulate followers on your business’ Twitter feed, the amount of interaction you receive may become overwhelming. While it is easy to manage a personal Twitter, there are more effective solutions for businesses. Here are three tools and dashboards for small business owners managing their own Twitter marketing campaign… Read more