Social Media Proves Gold for Promoting Athletes

By The Wall Street Journal:

The games of the 30th Olympiad were hailed as the world’s first social-media Olympics. So were they? And if they were, then who benefited?

Worryingly for music fans, one of the biggest winners appears to have been the Spice Girls. Twitter released its official figures, which among athletes, put Jamaican gold-medals winner Usain Bolt firmly at the top with 80,000 tweets per minute for his 200m sprint final and 74,000+ for his 100m. However, the single-most tweeted event of the games went not to a competitor, but to the mercifully brief reunion of the Spice Girls, who triggered more than 116,000 tweets per minute in the closing ceremony.

That disturbing fact aside, it is rightly the athletes themselves that appear to be big winners, boosting their social media profiles as the London 2012 games captured the public imagination around the world… Read more

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