Social Media Marketing Strategy In 2012: How To Stay On Top

By Patrick Murphy, Business 2 Community:

Last month, Burson-Marsteller released their annual Global Social Media Check-Up. The study looks into social media adaptation of the Fortune Global 100 and acts as a guideline for social media marketing strategy. By understanding what the 100 largest global companies are doing on social media we can see what areas all businesses need to focus on in order to compete.

This year’s study provides a number of interesting results, and some clear trends have come through. So let’s look at the key results and what that means for social media marketing strategy.

Tweets on top

One of the key insights to come out of the study was the level of interaction on twitter compared to other social media. The top global companies were mentioned over 10million times in one month, more than half of this interaction was on Twitter. Twitter has always been the most immediate of social engagement platforms… Read more


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