Mobile, Facebook App Users Prefer Ad-Supported Versus Paid

By Tim Peterson,adweek.com:

Of Facebook’s nearly 1 billion users, 235 million play games on the social network, and the App Center it launched in May attracts 150 million users each month. That’s a pretty large pool for advertisers to fish from, assuming brands use the right bait. Users would rather be shown ads that pay for an app, but standard banners fall flat, according to a survey of 2,236 U.S. adults conducted by Harris Interactive on behalf of social and mobile ad firm MediaBrix.

A majority of Facebook app users (87 percent) and smartphone owners (61 percent) said they prefer free apps versus apps they would have to pay for. Acknowledging that app developers need to generate revenue somehow, 83 percent of Facebook app users who prefer free apps said they’d opt for an ad-supported app whereas the other 17 percent said they’d favor in-app purchases like virtual currency instead. An even greater number of paid-opposed smartphone owners preferred ads over in-app purchases, 88 percent versus 12 percent… Read more

 

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