How social media can benefit small businesses

By Alison Coleman, The Guardian:

After years of avoiding social media, small businesses are starting to embrace it – but are they really reaping the benefits?

Not according to Business Network International (BNI), whose latest survey found 75% of business owners have been “put off” a particular company due to their poor use of social media.

How do small companies ensure they turn those likes and follows into customer engagement and increased sales? There is plenty of advice online, but it’s largely generic and offers little practical value for business owners who needs more tailored advice.

An alternative option is to look at those firms that have got their social media strategy right and are winning new business as a result… Read more

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