Barebones Social Media Marketing

By  Paul Chaney , Practical eCommerce:

How do you manage social media when you have little time or money? All too often that is the situation in which merchants find themselves. Faced with many demands, merchants oftentimes have little time or money to engage on social networks like Facebook, Twitter, Pinterest or LinkedIn.

This article provides a simple plan for engagement that economizes both the time and financial investment required. Before I outline the plan, remember two facts about social media.

  • Social media marketing is not a quick fix. It takes time to build a Facebook Fan base or Twitter following. Commit to a minimum of six months before determining whether or not social media works for you.
  • Social media requires ongoing interaction. You cannot set it and forget it. You must be willing to continually engage with Fans and followers — even daily.

Having said that, here are five guidelines to maximize your social media efforts.

1. Determine Where to Maintain a Presence

Many social networks exist today, but you should only establish a presence… Read more

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