By Kristi Carter, ADOTAS:
Being a business owner in today’s changing corporate environment is extremely exciting but challenging. Although one advertising strategy may be popular and trending today, tomorrow it may be outdated and extremely unpopular.
Just ask software developers – many new applications are launched daily and although social media marketing may work today, many apps that only use this marketing method never reach 1,000 downloads and fail just as quickly.
If you’re an entrepreneur that desperately wants to establish a strong online and offline presence and exponentially increase your company’s profits, you must change your way of thinking! You can’t just see yourself as a business owner; you must think of yourself as a strategic and creative partner and marketer – someone who can generate massive exposure for your product or services by using creative selling techniques. In essence, you can creatively leverage together people’s selling powers with your own to create outstanding results… Read more