Why social media strategy should NOT start with a drive for Facebook fans

By Businessesgrow,com:

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers.

I’ve been honored to be selected to help judge a global company’s internal social media competition.  Entries were submitted from all over the country as their locations put forward their best shots at social media gold.

There were some interesting entries, even some very good ones, but they all had one thing in common. In the “objectives” section, every  single organization stated something like this… Read more

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