By Joe Soto, One Social Media:
It’s becoming an epidemic. More and more businesses are using social media as another mouthpiece for their promotions. They somehow skip over learning how to use it to connect with potential customers, or how to us it to earn customer loyalty from their existing customers. We don’t give big brands our loyalty nowadays. They have to earn it. Social media is their direct link to us.
Unfortunately, some brands insist on just using social media poorly to just promote and broadcast. The cartoon below is the result.
This is Especially True on Twitter.
For example, I’ve been watching Office Max waste their time on Twitter for nearly two years now. When they do Tweet, it’s usually just for a promotion or some special savings… Read more