By Kim Garst, Kimgarst.com:
The most terrifying part of being in business is how do you actually make a sale? If I have heard this one time, I have heard it hundreds of times…
“But I am not a sales person”
The reality is this…you are a business owner and in order to be a successful one; you have to make sales! This doesn’t mean you have to be fake, lie or be someone you are not. We all envision the slimy used car salesmen and we don’t want to be that guy or gal.
So how do we get around this major issue, especially in social media?
• How to sell?
• What to say?
• How to use social media to sell without selling? Is this an oxymoron? Nope, it can be done!
Sell-sell-sell sales methods simply do not work on social media unless you are a major brand and even then, they are discovering that this is less and less effective every day.
Think about it…do you like to be ‘sold’? Most of us don’t and keep this in mind when you are marketing on social media.
5 Ways to Sell Without Sounding Salesy
#1 Focus on Serving Others
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