25 Fast Facts About AdWords

By Elisa Gabbert, Business 2 Community:

  1. Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)
  2. An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch)
  3. About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
  4. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
  5. As of Spring 2011, Google had over 1.2 million businesses advertising on its search network. (AdGooRoo via Perry Marshall)
  6. The average click-through rate for an ad in the first position is 7.94%. (AccuraCast)
  7. Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce)
  8. In Q2 of 2012, Google’s revenues rose 35% to $12.21 billion. In the same quarter, aggregate paid clicks went up by 42%. (Business Insider… Read more
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