Women turn to social networks for purchasing decisions as brands urged to tailor social media

by Chris Lee, The Wall Blog:

Women are twice as likely as men to refer to their social network contacts, especially Facebook friends, when making purchasing decisions, according to a study.  It also indicates more consumers  prefer informative content on brands’ social channels to simple offers of freebies and incentives, while  brands should tailor their online content according to age, gender and even income or education.

The study of 1,000 UK consumers using the newly-launched, self-service rapid online survey provider, Usurv*, which assessed their consumption of brands’ content online when making purchasing decisions. I’d love to learn from marketers if the below findings match up with their own experiences… Read more

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