The sins of social media

By Scott Kleinberg, Chicago Tribune:

How to repent for the things you shouldn’t have done on Twitter and Facebook

Forgive me Twitter and Facebook, for I have sinned.

If confession really is good for the soul, let’s start by admitting or fixing these social media mistakes and promising never to make them again.

Sin No. 1: Lather, rinse, repeat

My eyes! My eyes! You’ve seen it lots of times. Someone tweets something with your name at the front of the tweet. You check out the tweeter’s feed and you see about 100 of the exact same tweet except the name is subbed out. If all you’re trying to do is get the message out, you’re doing it wrong. Engage. Be social. Give us a reason to click. Or at the very least change the wording and don’t send all 100 at once… Read more

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