How To Develop a Social Media Strategy: A Roadmap for Integration

By Shannon Paul, Very Official Blog:

The problem with any new function in a business is deciding how it fits with existing operations. This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach.

The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. This is going to be a long post, so let’s get started!

The Foundation

1. Is Your Social Media Presence an Experiment?

If you’re not the kind of business that is open to experimenting with social media, skip to question #2. It’s really okay if you’re planning to experiment with social media in your business as long as the others in your business or client company understand that you’re experimenting… Read more


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