By The Nation:
Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during a month-long period. The majority of these mentions were on Twitter, according to the third annual Burson-Marsteller Global Social Media Check-up.
The survey includes new data provided by Visible Technologies, a provider of social-media monitoring, analytics and services for enterprises globally.
The Social Media Check-up examined the Fortune Global 100’s use of popular social-networking platforms, including Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest. Visible Technologies provided data on social-media users’ discussions of companies online.
This year, the vast majority of companies (87 per cent) are using at least one of the major social platforms to communicate with online stakeholders, with by far the largest growth in corporate usage occurring on YouTube. The study found there had been a 39-per-cent jump in the number of companies with a branded YouTube channel, resulting in a 79-per-cent usage rate compared with 57 per cent in 2011. Math works These channels each average more than 2 million views and 1,669 subscribers… Read more