Should All Social Media Managers Be Under 25?

By Kelly Clay,, Forbes:

By now you have likely read the controversial article by Cathryn Sloane arguing that all social media managers should be under the age of 25. While most of the internet has strongly disagreed with this argument (especially those over the age of 25,)  some older marketing experts are actually in agreement with Sloane, including Kevin Hillstrom of Seattle.

Hillstrom, who now owns his own business called “MineThatData,” previously spent a combined 17 years working at Nordstrom as Vice President of Database Marketing, at Eddie Bauer as Director of Circulation and Analytics, and at Lands’ End as Manager of Analytical Services. He feels that “there is much truth to what [Sloane] says” – even though he is nearly twice her age… Read more


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