To Twitter or not?

By Boating Business:

Social media like Facebook, LinkedIn, Twitter and others offer new and innovative ways for businesses and associations to communicate rapidly to a wider yet still targeted audience. The advantages to businesses are clear.

Viral marketing showed that a low cost well targeted message on the right social media platform travels around the world faster than a traditional advertising campaign while bringing large benefits in increasing brand awareness.

Well for associations like us, the choice for social media is less obvious. We don’t sell or promote any specific product or service. We try to serve the whole boating industry ensuring boating friendly policies in Europe but sometimes we also lack feedback from the “real people”, the businesses out in the field… Read more

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