‘The Tyranny of the OR’ For Social Media Marketing

By Martin Zwilling, Thailand Business News:

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? The right answer is that not all of these are worth your attention, but it’s probably more than one. The “Tyranny of the OR” is a concept from the business best-seller “Built to Last,” by James C. Collins (Stanford Business School)

Excerpt from:

Persist, persevere, prevail. Experts say the prime cause of failure in business is quitting too soon. The successful entrepreneur never gives up, and uses creativity to overcome all obstacles, including personal, financial, and technical ones… Read more

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