(Social media) Power to the consumer

By William Mace, stuff.co.nz:

How emotional do you get about products? Do tears well up when thinking of Griffin’s Choco-ades, McDonald’s Chick ‘n’ McCheese burger or the lengthening Marmite shortage?

If so, you’re not alone.

Thousands of Facebook fans sign up daily to fan pages which aim to place pressure on companies to do their customers’ bidding.

Some companies ignore the social media chatter, some fold and give the hordes exactly what they want, and some see a new media marketing opportunity which could blow all of their other advertising efforts out of the water.

Visiting Australian social media consultant Mark Parker says harnessing the existing consumer passion around a product or brand is one of the smartest and most efficient strategies a modern company can use… Read more

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