Social media feeding a global wildfire of desire to travel

By Global Travel News:

Tourism and technology have always made for good bedfellows, particularly when it comes to the use of social media platforms and mobile phone enablement. When travel went online, it experienced fewer barriers to entry than most sectors, as direct consumer exchanges, site aggregation, booking services, and even airline ticket purchasing could easily be facilitated through online channels. This was largely because the end user was coming to the product rather than waiting for a commodity to be delivered to them. As tourism rapidly grew, so did the ability to research, book, and share the travel experience, often in real time, further feeding a global wildfire… Read more

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