Seeking Social Skills: Retailers Try to Get the Plugged-In In-Store

By Cotton Incorporated, wwd.com:

For today’s retailers, the question is no longer whether to use Facebook, but whether Facebook, Twitter, Pinterest and Tumblr are being used as effectively as possible.

Smart stores realize social media can be a tool to drive shoppers to in-store locations. But merely having a Facebook page does not necessarily mean shoppers will stream into stores.

Kantar Retail’s Anne Zybowski, vice-president of retail insights, says there are a large percentage of retailers that are experimenting — and a much smaller percentage that are doing it well… Read more

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