LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand

By Joan Voight, Clickz:

Just as Facebook, Twitter, and other social media transformed the way people network in their personal lives, similar transformational changes are rolling into their professional lives. The idea of working in a social business that interconnects employees, customers, and partners is gaining traction.

Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement. “We want people to know that now they can collaborate and be productive at work using the social technologies that enhance their personal lives,” says John F. Rizzo, Jive CMO. Its new digital branding campaign, launched July 16, literally takes a sledgehammer to the workplace status quo.

Naturally, a key part of the campaign is social media, including paid ads on LinkedIn and Facebook and branded content on Instagram. The social program drives people to a Jive microsite that offers a free trial of the company’s software…. Read more


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